Today, the Swedish Cancer Foundation's 2021 Pink Ribbon campaign started. For the thirteenth year in a row, Crown Princess Victoria is the patron of the campaign, which will be carried out during the month of October. At a presentation which took place on September 21 at the Royal Palace, the Cancer Foundation's Secretary General Ulrika Årehed Kågström gave information about the Cancer Foundation's work and this year's Pink Ribbon campaign. Chair of the Cancer Foundation's research committee, Klas Kärre, gave a speech about the latest research that has been conducted.