Chanel announced that Charlotte Casiraghi will become the new brand ambassador and spokesperson of Chanel from January 1, 2021. In addition, she will be the face of the Spring/Summer 2021 collection of the brand that has been designed by creative director Virginie Viard. The photo shoot of the collection will be carried out by the couple Inez van Lamsweerde and Vinoodh Matadin. The location of the photo shoot will be Monaco.