Princess Sofia took part in a digital event of Reach for Change which celebrates its 10th anniversary and gave a keynote speech at the event. Reach for Change is an international non-profit organization aimed at improving the lives of children and the youth. The organization was founded in Sweden by the Kinnevik Group in 2010. It has operations in 9 countries in three continents worldwide. The organization has helped 4 million children in 18 countries.