On September 29, 2020, as patron of DanChurchAid, Princess Marie opened DanChurchAid's new Wefood store in Tingbjerg. Wefood sells goods that regular supermarkets can no longer sell due to overdue ‘best before’ dates, incorrect labels or damaged packaging. The products found in Wefood are still edible and safe to consume according to the Danish food legislation, but have simply lost their value to the partner donating them.
Wefood’s range of products varies from day to day depending on the donations on each particular day. It is mainly food products sold at a significant discount of 30-50% of the market price.
DanChurchAid’s aim with Wefood is to reduce the amount of food waste in Denmark and to raise money for the organisation’s work in developing nations. DanChurchAid uses the proceeds from Wefood to combat famine in impoverished countries like South Sudan, Ethiopia and Bangladesh.
