Well Go USA Entertainment will release the film exclusively in select 3D Imax theaters across North America on Aug. 29, followed by a nationwide expansion on Sept. 6.
Produced by Beijing Enlight Pictures and written and directed by first-time feature filmmaker Yang Yu (aka Jiao Zi), Ne Zha is China's biggest animated film ever, with a box office total of $555 million and counting. Already China's fourth-biggest film release of all time, Ne Zha is forecast by most analysts to finish its run with well over $600 million. It could even challenge sci-fi smash The Wandering Earth to become the Middle Kingdom's second-biggest movie in local box office history.
An innovative take on a well-known work of classical Chinese mythology, Ne Zha follows a boy born of the gods who finds himself a feared outcast because of a divine prophecy that he will bring destruction to the world. The young boy faces a choice between good and evil in order to break the shackles of fate and become a hero.
The film's underdog story has clicked with audiences in China in a profound way, resulting in historically high social scores for the movie on leading review platforms, such as 9.7/10 on leading ticketing app Maoyan.
A specialist in bringing top Asian film titles — both art house and genre fare — to U.S. cinemas, Well Go's other recent releases include Lee Chang-dong’s Burning, Zhang Yimou’s Shadow and Yuen Woo-Ping’s Master Z: The Ip Man Legacy.
Source: The Hollywood Reporter by
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