COLORS, India’s leading entertainment channel has teamed up with Laadli, the flagship campaign by Population First for gender sensitivity, to raise awareness and work together on various initiatives relating to uplifting and empowerment of women. COLORS has signed the MOU with Population First, the communication and advocacy initiative working towards gender sensitivity to lend its platform to promote such causes. One amongst such is the 8thLaadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) 2015-16, which recognize and celebrate the efforts of the media and advertising community to promote gender sensitivity in India.The MoU signed with COLORS as the exclusive ‘Cause Partners’ is in line with the channel’s vision to highlight a woman’s strength and gumption in the society-at-large.Please find attached the press release for more details.
Caption of the image: Standing from (L-R) - Raj Nayak-CEO, Colors -Viacom 18, Dolly Thakore - National Co-ordinator, LMAAGS 2016, Dr AL Sharada- Director, Population First, Anuja Gulati- State Programme Co-ordinator, UNFPA, Colors artistes- Jigyasa Singh, Meera Deosthalee with Mr Bobby Sistaa, Executive Trustee-Population First
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Last date of receiving entries:- 16 December 2016