Speaking about the association, Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India, said “We are extremely proud of our association with JIO MAMI. Short Films has evolved as a category in India in the last few years and the advent of the digital space has played a significant role in this growth. Not only are short films emerging as powerful as long feature films attracting great audience online, but are also attracting great talent from the mainstream film industry. Keeping pace with the changing times, Royal Stag Barrel Select Large Short Films is happy to own the short film category at Mumbai Film Festival. This association will be a significant milestone for Royal Stag Barrel Select Large short films in its journey to become the destination platform for short films.”
Anupama Chopra, Festival Director, Jio MAMI with Star said,”In an article titled Does Cinema need Short Films, New Yorker film critic Richard Brody wrote: The short film doesn’t supplant the feature; it nourishes it. It doesn’t make a filmmaker’s career, but it augments it, just as a brief visit to a friend may bring a wise word that may stick with a person for a lifetime. Or, to put it another way, movie theatres are like restaurants, which offer a chance for a good long talk; but there are also cafés for a chat, and the cinema needs those, too. I absolutely agree. Which is why I’m thrilled that Jio MAMI with Star is partnering with Royal Stag Barrel Select Large short films for this category. We hope that something wonderful will emerge.”
Royal Stag Barrel Select Large Short Films and Jio MAMI with Star are united in their commitment to the short film genre which is why they have co-created a unique contest for aspiring filmmakers. It will inspire young film-makers across the country to create original short films and provide them the right platform to showcase their work. The winning short film will screen at the festival and the director will get an opportunity to intern with VCF. The contest will be judged by an eminent jury comprising Actor Tisca Chopra, renowned film critic Anupama Chopra and festival Creative Director Smriti Kiran.
Smriti Kiran, Creative Director, Jio MAMI with Star, said, “This association opens up the short film piece at the festival and that is very exciting. We are glad to be partners with Royal Stag Barrel Select Large Short Films which has built its credibility and created a solid place in the short films space.”
Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world as the brand urges them to push for perfection when it comes to filmmaking.
About Royal Stag Barrel Select Large Short Films:
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. It is a vehicle to submit Indian short film makers to the international festival circuit. LSF is a parallel platform for indie films that can take co-creation with social media to the next level. The platform Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment. LSF has releasedfilms of well-known Bollywood directors and gives opportunity to upcoming directors. In recent times, Platform has been built on identified core attribute of RSBS - ‘Keep Perfecting’ and hence now targeting a more refined and evolved RSBS audience. Adhiraj Bose is the face of the platform and platform already showcased a digital film on how to make “perfect films”.
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About Royal Stag& Royal Stag Barrel Select
Seagram’s Royal Stag and Royal Stag Barrel Select are the flagship brands of Pernod Ricard India. Royal Stag has been the consistent star since launch, and a brand quite often credited to have changed the rules in the industry. It is for the young, confident, progressive and inspiring individual who embodies self-belief. Both the brands have been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”, which has been consistent over the years. Royal Stag Barrel Select is the premium offering from the brand which is for the individuals who wants to ‘Make it Large” by standing out through perfection
JIO MAMI with Star
Mumbai - the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programmes that it is widely known by its acronym 'Bollywood'. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organise an annual International Film Festival which the film industry and the country could be proud of. MAMI has been organising the festival for the last 18 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country that enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped off all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.
Jio MAMI's Mumbai Film Festival with Star will be held in Mumbai from October 20-27th, 2016.
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Instagram: /mumbaifilmfestival
