This acquisition will further strengthen YAAP’s position as a super specialized content company with 3 key services- Content design, discovery & distribution.
Mumbai, October 20, 2016; YAAP Digital, a super specialty digital content company that focuses on the 3 digital content service lines of Design, Discovery and Distribution announced that it has acquired FFC Information Solution Pvt Ltd. an influencer marketing company that works with online influencers to create & distribute branded content. FFC is on the verge of launching its proprietary influence marketing platform. Last week Google announced its acquisition of influencer marketing company FameBit an online technology platform that connects brands with YouTube stars to create promotional content, ushering in a new wave of branded content management.
FFC, founded in 2011, has over the years provided Influencer marketing solutions to clients delivering quality brand experiences, creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. FFC will soon launch a state of the art tech platform which enables brands and influencers to engage seamlessly. From assigning tasks to enabling quality layers and authenticating the content value, this marketplace makes it easy for businesses to work with multiple influencers across web platforms. All this will be bolstered with a strong analytics layer.
Currently, FFC works with brands like Microsoft, Dow Jones, Reed Elsevier, Sify, UB Group, Tata Group, Casio, Asus and Reliance Digital amongst others. Commenting on the acquisition, Seeraj Katoch , Founder, FFC Information Solution Pvt Ltd. said , “Content is critical to the success of any brand today and we utilize it to reach, convert and engage relevant target audiences. Now, as part of YAAP we will further bolster our service line and reach out to newer markets across Asia.” He further stated, “I would like to thank every brand and influencer who has been associated with FFC. It's because of them that we exist. It's because of them that our commitment to their success becomes stronger with each passing day, and now that we are part of a larger ecosystem with YAAP, we cannot wait to see what the future brings."
Atul Hegde, Co-Founder Rainmaker Ventures added, “This acquisition fast tracks YAAP’s content discovery service line. With the fantastic tech platform that FFC is launching, YAAP will create a very large ecosystem of online influencers and in turn will help influencers collaborate with brands. We now want YAAP to quickly take this platform global.”
Seeraj Katoch joins the YAAP senior management team as Partner. This is YAAP’s second acquisition, post acquiring Brand Planet Consultants a strategic branding and design company for USD 3 million last month.
