Bengaluru, 25th October, 2016 : This Diwali season Big Bazaar and REDFM joined hands in creating Diwali out of just a piece of paper. With the re-introduction of the Paper Patakha in the city, a paper toy which makes a loud sound on flipping it, Big Bazaar in association with RED FM took Diwali celebrations to the next level and many on a journey down memory lane.
The campaign transcended beyond the barriers of time and place to celebrate Diwali. Whether you are with your loved ones or not, all you need to do is fold a piece of paper, snap your wrist and produce a loud bang which is guaranteed to bring a smile to your face. The RED FM crew went all across the city to spread this holiday cheer.
The campaign was sparked off with a digital wave, where RED FM urged their listeners to post videos and images on their Paper Patakha experience at home or outside. This activity reached out to a total of 76, 530 users on Facebook.
This movement was further propelled by a flash mob on the 15th October at 1MG Mall in Ulsoor, and was carried forward to various traffic signals in Brigade and Koramangala. It was also propagated in an NGO and schools such as the Sri Sai Vrundavan Unit of Sri Shathashrunga Vidya Samsthe, Patel Group of Institutions: Patel Public School, Bell School, Sindhi College, Louds school to name a few. ThePaper Patakha message was also spread in the SJR Tech Park and Eco Space Tech Park. These on-ground activities lasted till 21st October and created quite a buzz, breaking the daily routine at these places.
As a finale to the entire campaign, at the Phoenix Marketcity, Whitefield, Big Bazaar and RED FM attempted to create a long human chain of Paper Patakhas with special guest of honor, the ravishing Kannada actress Ragini Dwivedi.
On this occasion, COO of RED FM, B. Surender had this to say, "In typical Red FM style, we urged Bengalureans to celebrate this Diwali 'zara hatke' by bursting paper patakhas instead of real ones. We shared Big Bazaar's thought of encouraging people to have fun this Diwali but without creating air pollution. Being a socially conscious brand, we always do our bit to reduce pollution of all kinds. Our RJ's kickstarted the fun CSR activity on radio and digital and then extended it to various on ground touch points like malls , schools , tech parks & care homes "
A Big Bazaar spokesperson, said “Big Bazaar’s motto ‘Making India beautiful’ is about creating beautiful memories in our customers’ lives. Paper Patakha initiative is a simple yet very imaginative way of celebration. We saw the popularity of Paper Patakha in huge number of people participating and enthusiasm shown by them.
About Big Bazaar
Big Bazaar is the flagship hypermarket retail chain from Future Group, having presence in over 100 cities across the country. With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising 'more for less', Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.
For further information, please contact:
Rajesh Rana
Corporate Communications, Future Group
Mobile: 8451804501 / 7498274972. Email: rajesh.rana@futuregroup.in
About 93.5 RED FM:
93.5 RED FM, India’s Largest Radio Network has always believed in the philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. The brand has successfully launched new extensions- RED Mobile, RED Active, RED Live, and RED Digital, which are all independent IPRs with the same brand philosophy and attitude. One of the MOST AWARDED BRANDS in the industry, RED FM boasts of over 167 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc.
