For films set to hit the big screen around China's Spring Festival, most will launch specialized posters that reference the festival.
Many of the posters will be set against a red backdrop, a symbol of luck and prosperity in the Chinese tradition, and combine cultural elements like Spring Festival couplets, Chinese New Year's Eve dinner, firecrackers, and paying New Year calls.
Let's take a look at some of these posters.

Poster of the film
Peppa Celebrates Chinese New Year

Poster of the film
Peppa Celebrates Chinese New Year

Poster of the film
Peppa Celebrates Chinese New Year

Poster of the film
Peppa Celebrates Chinese New Year

Poster of the film
Boonie Bears: The Big Shrink

Poster of the film
Boonie Bears: The Big Shrink

Poster of the film
Boonie Bears: The Big Shrink

Poster of the film
Boonie Bears: The Big Shrink

Poster of the film
Zootopia

Poster of the film
Zootopia

Poster of the film
Kung Fu Panda 3

Poster of the film
Kung Fu Panda 3

Poster of the film
Kung Fu Panda 3

Poster of the film
Once Upon a Deadpool

Poster of the film
Monster Hunt 2

Poster of the film
Spider-Man: Into the Spider-Verse
Source: By Zhang Xingjian | chinadaily.com.cn
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