(CFI) 35 years since its first televised show, the Chinese New Year Gala, also known as the Spring Festival Gala, has become somewhat synonymous with Chinese New Year celebration.
Despite negative ratings in recent years, its viewership has stayed unaffected.
Staged live on every Chinese New Year’s Eve, the Chinese New Year Gala’s long-lived success can be attributed to the fact that it has become a ritual and tradition for many to watch the show on Chinese New Year’s eve.
In addition, being a long-running show produced by CCTV, the show taps into the TV station’s wonderful resources and often invited the biggest names to perform. Alipay also collaborated with the Chinese New Year Gala and gave out many red envelopes on Chinese New Year’s Eve.
The show’s political purpose is also not to be underestimated.
Source: China Film Insider
