(CFI) The releases of “Youth” and “The Thousand Faces of Dunjia” signal the premiering of more holiday movies to come during the 2018 New Year season.
There are reportedly 21 films to be released within the 19-day holiday period, including “Namiya,” a Japanese novel adaptation, action film “Operation Red Sea,” and the crime film “The Liquidator.”
The New Year film market has always been known as lucrative, and thus competitive; for the 2018 New Year season in particular, many of the films have brought on multiple investors, partnered with streaming platforms, and employed creative online marketing strategies to ensure the highest return on investment.
Source: China Film Insider
