The poignant digital film sheds light on the importance of sharing the festive
joy with those less privileged than us
Mumbai, October 28th, 2016:
Diwali is the festival of lights, of celebrations, of happiness, of new beginnings and fresh starts. It is with this in mind that SonyLIV, the complete digital entertainment platform with content for audiences across genres, has released its latest digital film. SonyLIV has joined hands with UNICEF for#FairStart campaign which seeks to offer a better future to underprivileged children through financial empowerment. The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can.
The poignant film sheds light on how many of us grudge our circumstances until we see someone who is less fortunate yet more content with the smaller joys of life. The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.
With #FairStart UNICEF has joined hands with SonyLIV to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLIV’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLIV’s web and mobile platforms.
Come let’s make India, Ek India Happywala.
Donate here: http://bit.ly/FairStartLIV
Comments:
Uday Sodhi, EVP and Head – Digital Business, Sony LIV said,
“Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLIV are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLIV has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”
Sony LIV:
Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 24 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.
As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates theSony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.
Sony Pictures Networks India is in its 21st year in India.