Mumbai, 12th Oct, 2016: 92.7 BIG FM, India’s largest and No.1 radio network has time and again set new benchmarks in the FM radio space through its innovative content and effective associations. Being a radio network that has always been open to experimenting with unique collaborations, 92.7 BIG FM has come on board as the exclusive radio partner for ‘Paddy Fields’ by Nesco; India’s first Folk and Fusion Music festival. Listeners of 92.7 BIG FM will get an exclusive first hand preview of the festival, ahead of the on-ground event slated to happen at Bombay Exhibition Centre on 15th & 16th October 2016 in Mumbai.
Speaking about the association, Ms. Shikha Kulkarni, GM - Events & Exhibitions, NESCO said,“At Nesco, we believe in ‘enriching people’s lives’ and we hope to do this at Paddy Fields. Through the inaugural festival we will take revelers on a musical journey of traditional Indian folk sounds and rhythmic fusion beats. We are pleased to partner 92.7 BIG FM and are confident that given their mammoth listenership base we will reach out to a maximum number of people, making Paddy Fields one of the most sought after music festivals in the country.”’
On the exclusive association with Paddy Fields, a RBNL spokesperson said, “It is a wonderful initiative by NESCO to bring together both, emerging and renowned music artists on one platform, and promote India’s rich culture of Folk and Fusion music. We are proud to be the exclusive radio partners for ‘Paddy Fields’, and we aim to leverage our expansive reach to provide the music festival its much deserved attention from our listeners.”
Paddy Fields has an exciting line-up including The Colonial Cousins, Mame Khan, Gangadhar & Tulika, Papon, Chaar Yaar, Dhruv Voyage, The Nooran Sisters, and Salim & Sulaiman,who will provide an eclectic mix of sounds at the two-day folk and fusion extravaganza. Ahead of the festival, these artists will perform unplugged versions of songs which would be a part of their respective lineups at Paddy Fields, in addition to unplugged renditions of retro Bollywood songs on 92.7 BIG FM.
92.7 BIG FM listeners and music lovers will be treated with special unplugged renditions during the radio network’s Breakfast and Evening Drive time shows in Mumbai. A Nesco initiative, curated by Turnkey Music & Publishing Pvt Ltd and produced by Oranjuice Entertainment, a Fountainhead MKTG brand, Paddy Fields will be held on the 15th and 16th October, 5 pm onwards. Tickets are available on www.bookmyshow.com
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – a light hearted entertainment channel, BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America. For more information, log on to http://ift.tt/KObHpD
About Bombay Exhibition Centre (BEC):
Bombay Exhibition Centre (BEC), the largest center in India in the private sector, has always been the venue of choice for the MICE industry, since 1991. It has also hosted several concerts of renowned artists including Falguni Pathak, Bryan Adams, Vengaboys, Daler Mehndi and Asha Bhosle, among other multi-artists events. The center is spread over 5 million sqft and boasts of the ability to host multiple events at any given time and can house several thousand cars in its ample parking space.